About The Customer Authority
Welcome to The Customer Authority – a Blog created for businesses who want to achieve success through customer service excellence.
My name is Michelle Alvarez and I’m a full-time freelance copywriter with over fifteen years in the customer service industry. My experience ranges from waitressing and retail, to spending over ten years at Coca-Cola as an account coordinator and ultimately manager. During the many years I spent in customer service, I won numerous awards and accolades for my customer service excellence; including kudos from Directors, VP’s and even CEO’s. I’ve also trained dozens of employees and associates on the art of customer service excellence. I now consider myself an expert on what it takes to achieve the kind of outstanding customer service qualities most companies only dream of.
Since becoming a full-time writer, I’ve been trying to figure out what I wanted to do with all this excess knowledge I have regarding the customer service industry. I found out in working with my clients, I’m often able to bring additional value to them with advice on how customer service and marketing go hand-in-hand when it comes to promoting their business. In fact, it’s those two key aspects that determine whether a company will prosper or be destined to fail.
Now I want to share that knowledge to help other businesses succeed. Hopefully you’ll be able to glean some useful information from this blog that can help take your business from good to GREAT customer service and keep your customers coming back.
Why The Customer Authority?
This blog is dedicated to helping other businesses reach the pinnacle of success through learning the ins and outs of customer service, sharing success stories, and getting feedback straight from the customers mouth.
My goal is to give you the utmost in current strategies and information related to customer service and how you can use it to improve your business. From tips on do’s and don’ts, and even marketing advice, I’ll help guide you as you turn your company into a household name.
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