The Customer Authority

If you haven’t heard of Zappo’s by now, you should have. The little online shoe store has grown into a corporate giant – and they’ve done it all on the power of customer service.

You’ve heard me talk about Zappo’s on here before and how their dedication to a customer focused culture has helped them rake in millions. Customers love this company, not just because of their products, but because of the “give-the-customers-what-they-want-and-more” attitude.

If you’ve been trying to figure out how to use Zappo’s strategy for your own company, here’s your chance.

Zappo’s will be hosting a webinar Tuesday, September 29 at 2:00 p.m., titled “How Zappo’s Built A Billion Dollar Empire Through A Customer Focused Culture”. The webinar will feature one of their Customer Loyalty Team Leaders – Senior Manager Rob Siefker – who will discuss how the company increased their gross merchandise sales from just over $1 million to $1 billion in just eight short years.

There will be a lot to learn from this very informative session, so I highly recommend this to anyone interested in increasing their company’s success through customer service excellence. (Which should be ALL of you if you enjoy reading this blog!).

Here’s the article about the webinar. To register, go to the company’s registration page here.