Interesting article I found that is in Medical Tourism Magazine. While the article is geared towards customer satisfaction in the medical world, and how to determine if customers needs are being met. The main focus is to not rely on assuming you’re business is doing well due to no complaints – a definite error if you do – but instead to rely on customer feedback and how to get it.
While the article stems from the medical industry, it’s certainly relevant to all businesses. Take a look and see how you can apply this method to your own business.
“In the words of Peter Drucker, widely considered the father of modern management, “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” How does the medical tourism industry measure business success? The obvious answer is through…” (read full article here).
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