Before we begin, take a moment and think about the top ten companies who, in your opinion, have the best customer service out of all others. Got it? Ok. Now think of the top ten companies you think have the worst customer service.
You probably were able to come up with the companies with the worst service a lot easier than you could the best, am I correct? Of course I am.
That’s because it’s a lot simpler to remember the bad that happens to us instead of the good. If you’ve been slighted in any way – especially if you’re one to hold a grudge – you’re automatically going to remember the experience. Not only that, but you’re ten times more likely to tell others about your bad experience than your good one.
And THAT, my friends, is why Customer Service Excellence should be important to you!
If a customer receives poor service at your place of business, you can guarantee he or she is going to tell their friends about it. And Word of Mouth on bad service can spread like wildfire, ultimately destroying your reputation and possibly even your chances of success.
On the other hand, a customer who’s not only satisfied with the service they experienced, but their expectations were far surpassed in a positive way, will almost certainly return to your store or site again and again.
Which brings us back to the creation of this blog. I’m here to ensure that never happens to you, because I whole-heartedly believe in the power of Customer Service Excellence. I guarantee if you take the advice and lessons you learn about throughout this blog, you’ll be well on your way to leading your business into great prosperity.
*Be sure to check out my next blog which expands on this subject – “More Reasons Why Customer Service Excellence Should Be Important To You”*
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